Consumers Focused On Bath Details


  "The bath may be considered the most private room in the home, a space most commonly used by only one person at a time. Even though it is usually a solo experience, research has found that consumers are concerned with every detail of their bathrooms.
Finish matters
The detailed consumer focus extends to faucet finishes. “Whether consumers are purchasing faucets for a remodeling project, replacing an existing faucet or selecting one as part of their new home construction, we’re finding that the finish does matter,” says Jack Suvak, Moen’s Director of Research and Insights. “And it’s much more than just selecting chrome instead of brushed nickel or oil rubbed bronze. Consumers are looking for product lines that have a number of finish options available to fit any style they desire.”
Research shows a shift in consumer bath purchases away from chrome since 2007, Suvak says. While it remains the most popular, chrome purchases have decreased from more than 60 percent to less than 50 percent. At the same time, stainless steel and brushed nickel have increased from 24 percent to 36 percent. Uhl sees a continued trend to warmer tones like nickel or bronze, but with a re-surging chrome preference just starting for top end contemporary faucets and accessories."

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